Formats

Signature formats we developed ourselves

Alongside our core services, we offer event formats of our own.

Some tasks do not fit any existing category. For four of them, we have built formats of our own.

ARIA. Communication that moves decisions.

People decide emotionally and justify their decisions rationally afterwards. This applies equally to customer conversations, campaigns and conversations with employees. ARIA is the communication model that face to face and the SCREEN Group developed for sales, marketing and leadership. It builds on insights from neuroscience, behavioural economics and learning psychology and combines them with more than 55 years of practical experience. The result is communication that does more than persuade: it sets behaviour in motion.

aria-training.de

The f2f Lighthouse approach for rare diseases

In rare diseases, every encounter counts. There are few experts, the road to diagnosis is often long, and patients frequently wait a long time for guidance. Impact here does not come from a single event, but from a chain whose links connect. That is why our Lighthouse format begins long before the programme. We trace the patient journey and use market research to establish where care currently stalls. We then lay bare the real decision architecture: who decides when, on what basis and against which routines? Only then do we design the format, from the CME event and the expert workshop to the dialogue that follows. The result is a touchpoint that stays with your audience, fits into your communication strategy and shows you that your budget arrives where decisions are actually made.

Hybrid meetings in broadcast quality

Those in the room feel close to the speakers. Those watching the stream expect more than a camera at the side. Our hybrid format takes both seriously: around 200 participants on site and around 1,000 on the stream, all of them in the thick of it rather than merely present. We produce in broadcast quality. The dramaturgy is built for the screen just as much as for the room. On request, we connect networked satellite events, so that regional groups become a live part of the main programme and join the discussion themselves. For your audience, that means taking part rather than watching. For your organisation, it means reach without loss of depth. And for you, it means a congress that is equally convincing at every location and on every screen.

Omnichannel campaigns for launches, education series and field force formats

Doctors and pharmacy teams encounter your brand in many places: in conversation with the field force, on the professional portal, in the webinar and at the event. It only becomes convincing when each encounter builds on the last and creates curiosity for the next. That is exactly where we come in. We connect physical and digital touchpoints into one coherent strategy. It runs from audience analysis, pre-event communication and the live or online format through to a follow-up that stays in the memory. Your field force gains reasons to call and conversation aids it can take into the practice. Whether a product launch, an education series or a field force format: every activity contributes to the same goal. Your audience experiences the campaign as a seamless whole. Your organisation gains channels that reinforce one another instead of running side by side. And you can rely on your campaign working as a whole rather than dissipating in fragments.

Is your occasion out of the ordinary?

Tell us your audience, occasion and timeframe. We will come back to you with a proposal, not a standard quote.

Tell us about your project View our formats