Formats

Pharma product launches: connecting message and experience

Market launches that bring new products to life and embed knowledge.

A product launch in pharma and life science makes particular demands. The message must be scientifically correct, regulatorily sound and clear to the audience, and inspire at the same time. Whether you are preparing your field force, engaging healthcare professionals in an indication, or combining both in one format: we develop concept, dramaturgy and delivery from a single source. Live, hybrid or digital.

Services

What your launch should achieve

With us, every product launch begins with one question: what should be different after the event? From the answer we derive concept, format and impact logic, and plan the entire contact journey from the first teaser to the follow-up.

  • 01

    Strategy & Concept

    Impact logic, dramaturgy and message architecture for your market launch.

  • 02

    In-house creative

    Key visuals, presentations, video and print materials, with a feel for medical audiences and brand compliance.

  • 03

    Live, hybrid & digital formats

    A large kick-off event, a regional roadshow, a virtual launch event, or a combination.

  • 04

    Event management & logistics

    From project management, venue search, guest and travel management through to invoicing, compliant with the FSA and AKG codes.

  • 05

    CME accreditation

    If the launch includes an educational component, we handle accreditation and documentation.

  • 06

    Supporting communication

    Omnichannel campaigns that extend the launch beyond the day of the event.

Room with green screen

What makes a launch hold

In healthcare communication, context decides whether a message lands. Doctors, field force colleagues and healthcare professionals have different expectations, prior experience and time windows. We use insights from learning psychology and behavioural science to convey messages with precision.

Our impact logic

What you gain

  • For your project

    A contact journey that begins before the day and continues afterwards.

  • For your organisation

    The launch message reaches field force and healthcare professionals in the same form.

  • For you personally

    You launch with a team that does not just know the message, but stands behind it.

Which format suits your occasion?

Tell us your audience, occasion and timeframe. We will come back to you with a proposal, not a standard quote.

Tell us about your project View our formats
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